Quarterly Flyer Case Study

A serene landscape featuring a sunset over a calm lake, surrounded by trees and mountains.

Reaching over 50,000 Shoppers With Trustworthy Offers

Retail flyers often become throwaways. Pure wanted theirs to stand apart.

Challenge

Most flyers are just price lists. Pure needed a way to blend promotional content with health education.

Solution

ContentYak developed a 16-page quarterly flyer that balances:

Seasonal wellness features
Clear product promotions
Educational focus that reinforces Pure’s trusted voice

Outcome

50,000 households reached each quarter
Flyers offers lift in-store traffic by about 20%
The glossy, high-end format reinforces trust, not just its sales

At a Glance

Format: Glossy 16-page seasonal flyer
Distribution: 50,000 households per quarter
Impact: Drives store traffic by 20%
Another consistent touchpoint of trust