Quarterly Flyer Case Study
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Reaching over 40,000 Shoppers With Trustworthy Offers
Retail flyers often become throwaways. Pure wanted theirs to stand apart.
Challenge
Most flyers are just price lists. Pure needed a way to blend promotional content with health education.
Solution
ContentYak developed a 16-page quarterly flyer that balances:
- Seasonal wellness features
- Clear product promotions
- Educational focus that reinforces Pure’s trusted voice
Outcome
- 40,000+ households reached each quarter
- Flyers drive measurable in-store traffic
- The format reinforces Pure’s credibility, not just its sales
At a Glance
- Format: Glossy 16-page seasonal flyer
- Distribution: 40,000+ households per quarter
- Impact: Drives store traffic and trust