LivePure Journal Case Study
Educating Patients, Elevating Trust
Pure Integrative Pharmacy needed a way to deepen trust with both patients and practitioners while standing out in a crowded natural health marketplace.
The goal was to create an owned media channel that delivered real value, showcased clinical expertise, and kept Pure top-of-mind across all 25+ pharmacy locations.
Challenge
Most pharmacy communications focus heavily on promotions. Pure wanted a quarterly publication that would feel like a health magazine, not a flyer, balancing evidence-based education with product awareness to lift clinician engagement and develop brand trust.
Solution
ContentYak partnered with Pure to advance the LivePure Quarterly Journal of Integrative Medicine, a premium 36-page publication blending:
- Plain-language educational articles written by MDs
- Practitioner and medical community spotlights
- Seasonal product features as sponsored content
- Lifestyle facts that makes wellness approachable
At a Glance
- Format: Glossy 36-page quarterly magazine now in it's 6th year
- Distribution: Print copies across 25+ pharmacy locations
- 7k-15k copies geo-target mail to homes near locations
- Digital delivery, email campaigns, and online PDF copies
- Frequency: 4x per year
Outcome
- Patients see Pure as a knowledge source. They ask more questions, seek deeper understanding, and develop a resilient brand trust.
- Practitioners request the Journal for their offices and patient events, further developing trust with prescribing MDs, NDs, and their patients.
- Geo-targeting hard copies to homes surrounding 25+ locations has elevated and the Pure mission to meet it's brand promise as Your Hub of Health.