LivePure Journal Case Study
Educating Patients, Elevating Trust
Pure Integrative Pharmacy needed a way to deepen trust with both patients and practitioners while standing out in a crowded natural health marketplace. The goal was to create an owned media channel that delivered real value, showcased clinical expertise, and kept Pure top-of-mind across all 24 pharmacy locations.
Challenge
Most pharmacy communications focus heavily on promotions. Pure wanted a quarterly publication that would feel like a health magazine, not a flyer, balancing evidence-based education with product awareness.
Solution
ContentYak partnered with Pure to advance the LivePure Quarterly Journal of Integrative Medicine, a premium 36-page publication blending:
- Plain-language educational articles
- Practitioner spotlights
- Seasonal product features
- Lifestyle content that makes wellness approachable
At a Glance
- Format: Glossy 36-page quarterly magazine now in it's 6th year
- Distribution: Print copies across 25 pharmacy locations; 5k copies geo-target mail to homes near locations; digital, email campaigns and online PDF copies
- Frequency: 4x per year
Outcome
- Patients see Pure as an educator, not just a retailer .
- Clinicians request the Journal for their offices.
- Pure further differentiates itself as a hub of health.