Pure Newsletter Case Study

Email newsletters are a crowded space, with most retail/pharmacy newsletters averaging just 18.8% open rates. Pure wanted better. 

How do you keep 7,000+ subscribers engaged month after month without fatiguing them with sales-heavy messaging? And how do we increase those open rates? 

 ContentYak built a strategy around education-first newsletters:

• Twice-monthly cadence for steady presence 
• Clear, consistent voice readers trust 
• Balanced mix of wellness content + light promotional offers

• 10,000+ subscribers and growing
• Better than 50% open rates, sustained for 5 years 
• Newsletter is now a trusted, expected shopper touchpoint

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