Pure Newsletter Case Study
Consistency That Converts
Email newsletters are a crowded space, with most retail/pharmacy newsletters averaging just 18.8% open rates. Pure wanted better.
Challenge
How do you keep 15,000+ subscribers engaged month after month without fatiguing them with sales-heavy messaging? And how do we increase those open rates?
Solution
ContentYak built a strategy around education-first newsletters:
- Twice-monthly cadence for steady presence
- Clear, consistent voice readers trust
- Timely health and wellness info and updates
- Balanced mix of wellness content + light promotional offers
Outcome
- 15,000+ subscribers and growing from outreach and offers
- Better than 50% open rates, almost 3x industry average, sustained for 5 years
- Newsletter is now a trusted, expected shopper touchpoint that generates sustained online revenue, generating double digit increases annually