About ContentYak

For almost 10 years, ContentYak has helped natural health and pharmacy brands earn customer trust through content that’s clear, consistent, and true to voice. 

I’m Stuart Harries, founder of ContentYak®. For nearly 20 years, I’ve worked with marketing teams, integrative pharmacies, natural health companies, and wellness brands to create content that connects. From national magazines published in multiple countries to in-store flyers and practitioner journals to consumer newsletters and digital campaigns, I’ve seen one truth proven again and again: when shoppers trust you, they stay. 

In today’s fast-moving world, and especially in the age of Ai, it’s easy for brand voices to become inconsistent or diluted. ContentYak exists to make sure your message is always:

• Clear: shoppers understand your offer 
• Consistent: across every channel, month after month 
• Credible: grounded in wellness expertise and customer needs

Our work is built on a framework we call the Yak System™:

1. YakVoice™ Audit to Define your brand voice. 
2. Strategy Blueprint to Map your content plan. 
3. Trusted Monthly Content to Keep it consistent. 
4. YakSafe™ Ai Guardrails to Protect your voice in the age of Ai.
    

It’s a step-by-step way to build shopper trust that translates directly into brand growth.

We keep things simple, human, and collaborative. No jargon, no empty buzzwords, just content strategies, copy, and design that help your customers choose with confidence and help your business thrive.