O2O Guide Case Study

Brochure titled 'The Complete Guide to Online-to-Offline (O2O) Marketing' with a woman using a phone on the cover.

Educating Brands on Online-to-Offline Marketing

Vancouver-based Social Nature, with over 100,000 trusted influencers and 1.2 million shoppers, wanted to help CPG and natural health brands better understand how to move shoppers from digital discovery to in-store purchase, and back again.

Challenge

O2O (online-to-offline) marketing is complex, and many brands didn’t know how to implement it effectively.

ContentYak was asked to support the creation of a special brand guide explaining the value of O2O; simplifying and mapping out the way through the complicated process.

Solution

ContentYak created a 50-page Complete Guide to O2O Marketing that:

Explained O2O strategies clearly with examples from SMEs
Highlighted best practices for digital to in-store conversions
Positioned Social Nature as a thought leader and trusted partner

Outcome

Branded education piece for Social Nature provided to brands as a value add
Helped brand partners adopt O2O strategies to improve sales across channels
Elevated Social Nature’s role as an industry authority who looks after it's partners

At a Glance