Turning Education Into a Communication Strategy

As Managing Editor and Publisher, I oversee editorial planning, content development, contributor coordination, production, distribution, and audience engagement for the LivePure Quarterly Journal of Integrative Medicine. 

The publication serves patients, practitioners, vendors, and pharmacy stakeholders across a growing healthcare network. 

Pure Integrative Pharmacy needed a way to deepen trust with both patients and practitioners while standing out in a crowded natural health marketplace. 

The goal was to create an owned media channel that delivered real value, showcased clinical expertise, and kept Pure top-of-mind across all 25+ pharmacy locations. 

Most pharmacy communications focus heavily on promotions. Pure wanted a quarterly publication that would feel like a health magazine, not a flyer, balancing evidence-based education with product awareness to lift clinician engagement and develop brand trust.

I partnered with Pure to advance the LivePure Quarterly Journal of Integrative Medicine, a premium 36-page publication blending:

• Plain-language educational articles written by MDs
• Practitioner and medical community spotlights 
• Seasonal product features as sponsored content
• Lifestyle facts that makes wellness approachable

• Format: Glossy 36-page quarterly magazine now in it's 6th year
• Distribution: Print copies across 25+ pharmacy locations
• 7k-15k copies geo-target mail to homes near locations
• Digital delivery, email campaigns, and online PDF copies 
• Frequency: 4x per year

• Now in its sixth year of publication 
• Distributed across 25+ pharmacy locations 
• Extended through print, email, digital, and geo-targeted home delivery 
• Supports patient, practitioner, and vendor engagement across the organization 
• Continues to serve as a cornerstone of Pure's educational communication strategy.